
Do What You Like, Like What You Do.
In a moment, I'd like to share with you the story of "Life Is Good". Over the past year or so I've purchased quite a bit of their products. To me, it's a feel good story of "the little guy" succeeding in a world where the little guy often gets trampled.
I really like their mantra "Do What You Like, Like What You Do". I have been so blessed to find a hobby that has turned into a lucrative business. The best part about that is that I never get tired of creating pieces of art.
Someone once said that you should do what you like and find a way to make money at it. I couldn't agree more. So many of us toil in careers that really do little to satisfy our inner hunger for peace. Economic conditions now force even more of us to stay in a less than satisfying position just to keep the bills paid.
Some of us who are laid off during times of economic hardship find the courage, drive and commitment to pursue lifelong dreams and end up finding fullfillment. As I often say with my art, you just need to look at things in a different perspective.
I hope that 2009 is good for you. I challenge you to get out of your comfort zone. Explore new interests. Take a class. Find a hobby. You never know where it will lead.
And now, the "Life is Good" story:
In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business.
For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.
They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could.
Chicks were not impressed.
By the Fall of 1994, heading home from a long, less-than-fruitful roadtrip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall.
Jake's contagious grin, simple as it was, seemed to express everything the Jacobs brothers believed in.
One fateful September day, they printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. They laid the shirts out on their rickety card table. By noontime, all 48 of those tees were gone. A star was born.
Soon Jake was introduced to local retailers, and his simple message of optimism was embraced like nothing the brothers had ever seen. As demand for product soared, Jake's team grew, and the Little Brand That Could began to spread across America.
Today, the New England based brand stays close to its roots, with an emphasis on humor and humility. Through Life is good Festivals, positive products, and a steady dose of ping pong, Jake's crew does its best to keep the good vibes flowing.